Search
No RSS feeds have been linked to this section.
Subscribe to the Partnership Activation Newsletter
This form does not yet contain any fields.

     

     

    Entries in va lottery (1)

    Sunday
    Oct252009

    The Redskins Push Lottery Tickets at the Pump...

    Are you looking for new ways to drive awareness for c-store promotions? Are you looking for new ways to leverage lottery partners?

    The Washington Redskins and the Virginia Lottery announced a partnership in June 2009 to create a new $50MM scratch-off ticket that would go on sale just prior to the team's '09 season opener. Fans can purchase the team-branded scratch-off tickets for $20 and have the chance to instantly win prizes between $20 and $1MM.

    What's unique about the scratch-off promotion is that the Virginia Lottery has teamed up with c-store locations to market the offer on gas pumps (as shown below). The attractive offer catches the eye of consumers for a solid 3-5 minutes while they pump gas. More organizations should consider using non-traditional OOH mediums like gas pumps to drive home their promotional messaging (especially at c-store locations near their venues).