Navigation
Search
No RSS feeds have been linked to this section.
Partnership Activation
Additional Resources
Subscribe to the Partnership Activation Newsletter
This form does not yet contain any fields.

     

     

    « Is There Money in the Can? | Main | Sponsors Align Their Brands with Music Artists... »
    Tuesday
    Feb262008

    Are We Really Selling Our Fanbase to Sponsors?

    DateTuesday, February 26, 2008 at 08:47PM

    pat.jpgAnalyzing the sponsorship landscape, I think too often property reps try to sell the fact that they have 70,000 persons in attendance each game or 675,000 fans in attendance over the course of the season... But who are these fans? How often do we dissect who these fans are and what they really like? Most properties now provide potential corporate partners with traditional Scarborough demographics (Gender, Race, HHI, etc.), but do we do a good enough job understanding and selling their purchasing tendencies?

    What got me thinking about this topic was a recent article in Event Marketer magazine (February 2008 edition). Read More here:

    AuthorBrian Gainor | CommentPost a Comment |
    in

    PrintView Printer Friendly Version

    EmailEmail Article to Friend

    Reader Comments

    There are no comments for this journal entry. To create a new comment, use the form below.

    PostPost a New Comment

    Enter your information below to add a new comment.

    My response is on my own website »
    Author Email (optional):
    Author URL (optional):
    Post:
     
    Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

    Notify me of follow-up comments via email.