Navigation
Search
No RSS feeds have been linked to this section.
Partnership Activation
Additional Resources
Subscribe to the Partnership Activation Newsletter
  • Name *
    First
    Last
     
  • Email *
  • Company/Organization *

 

 

« The Indiana Pacers Get Fuzzy With Their Vodka Partner | Main | Take Fans Behind-the-Scenes to See Players Using Your Products »
Monday
Dec062010

Lamborghini and Callaway Golf Go Head to Head in a Driving Competition

DateMonday, December 6, 2010 at 09:15PM

In September 2010, Lamborghini and Callaway Golf announced a strategic partnership in an effort to share the resources of their world renowned Research and Development teams. The two companies celebrated the partnership announcement with the market introduction of a co-developed material referred to as Forged Composite. But the excitement didn't stop there...

A few days ago, Lamborghini and Callaway unveiled a new viral piece that features PGA Tour golfer Stuart Appleby competing in a head-to-head competition against a Lamborghini Gallardo LP 560-4 coupe at Sandown Racecourse. In the spot, Appleby tests whether he can drive a golf ball faster using a Diablo Octane club than a Lamborghini in a 250m competition. The viral serves as a terrific way for Lamborghini and Callaway to drive awareness and interest in the new Forged Composite material. 

Check it out below... a very creative piece! 

AuthorBrian Gainor | CommentPost a Comment |
tagged , , , , , , , , , , , in

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

Notify me of follow-up comments via email.