Navigation
Search
No RSS feeds have been linked to this section.
Partnership Activation
Additional Resources
Subscribe to the Partnership Activation Newsletter
  • Name *
    First
    Last
     
  • Email *
  • Company/Organization *

 

 

« Reebok Uses an Athlete-Operated Mechanical Bull to Generate Buzz at the Super Bowl | Main | Premier League Fans Compete Head to Head in Lucozade Fans Fives Tournament »
Sunday
Feb272011

Gillette Turns Static Jeter Billboard Into a Shaving Spectacle

DateSunday, February 27, 2011 at 09:55PM

Gillette recently unveiled a tremendous "Everyday Masterpiece" OOH campaign in New York City's SoHo neighborhood that features a Derek Jeter billboard being repainted daily to reflect the various stages of men's grooming.

Gillette teamed up with BBDO to create the campaign, which demonstrates how brands can turn a static medium into an interactive medium with a little bit of creativity and extra work. The Jeter campaign features a depiction of the All-Star shortstop's face that is repainted on a daily basis to reflect a stubble look, shave prep, and a clean shaven appearance. BBDO is planning on continuing the three-day paint makeover cycle until March 6th.

Check out a video and a few images that help showcase the creative campaign below:

 

DAY 1 - STUBBLE LOOK

DAY 2 - SHAVE PREP

 

DAY 3 - CLEAN SHAVEN APPEARANCE

Additional Insights: NYRacked.com

AuthorBrian Gainor | CommentPost a Comment |
tagged , , , , , , , , , , , in

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

Notify me of follow-up comments via email.