Alaska Airlines Lets Portland Timbers Fans Design the Team Plane

Alaska Airlines is celebrating its new partnership with the Portland Timbers by running a "Paint the Plane" contest that allows fans an opportunity to have a say in the design of the team's branded plane.

From February 1st through February 15th, fans can submit their own, unique Timbers centric airplane designs using a PDF template of a 737 Alaska Airlines plane that is available to be downloaded on the Timbers' official website. Fans can submit their artwork either by email or by mail, per directions on the website.  

Each of the submissions will be judged based on originality, creativity, and team personification, with the Grand Prize Winner receiving two (2) complimentary first class roundtrip tickets to anywhere that Alaska Airlines flies, two (2) club seats to the Timbers' inaugural home game, and a team autographed jersey... in addition to seeing their sketch design brought to life on an actual Alaska Airlines aircraft. In addition, Alaska Airlines is also awarding 2nd Place, 3rd Place, and (7) Honorable Mention prizes for additional noteworthy submissions.

The promotion serves as a great way for organizations to leverage airline partnerships, especially in a day and age where airlines are investing more dollars and demonstrating a willingness to brand aircraft. Look for more organizations and their airline sponsors to enact similar initiatives in the near future! 

Emirates Touches Down at the 2010 World Cup

Emirates is leveraging its designation as FIFA's only Official travel partner in Johannesburg with an amazing activation display at Fan Fest that allows fans to test their soccer skills in an interactive challenge. Emirates is currently featuring a giant inflatable on-site that replicates the airlines' A380 Airbus fleet, which now flies to eight (8) select destinations across the globe.

Within the inflatable, Emirates offers soccer fans a chance to score against a virtual goalkeeper in a live penalty kick challenge. Participants are given three (3) attempts to score and are provided with a print out that details their shot selection and serves as a great takeaway from their experience. Fans waited in extremely long lines to participate in the challenge.

Check out some pictures of the activation display below:

 

 

 

Check out a video detailing Emirates' innovative fan engagement tactics on-site at the World Cup:

Emirates, the world's fastest growing airline, is also activating its World Cup sponsorship in a number of different ways:

• Emirates provided team and association travel wherever possible (to and from the world Cup)
• Emirates surprised several senior media figures from across the globe with a superb South African 2010 FIFA World Cup package, which included a tour of leading local attractions in Johannesburg and the surrounding area
• Emirates had the exclusive rights to offer either live or delayed in-flight broadcasts of the World Cup matches in 2010 and 2014
• Emirates received a ticketing and hospitality facility at all World Cup matches
• Emirates was provided the opportunity to offer unique 'follow your team' travel packages that allowed fans to watch their favorite team's games while waiting at the airport and flying on board

News Source: Kuwait Times 

The United Scout Seats Experience at U.S. Cellular...

Are you looking to provide fans with an ultimate ballpark experience? Are you searching for ways to add detail to a sponsor's branded section at the ballpark?

Over the past few years, the Chicago White Sox and United Airlines have teamed up to offer fansthe chance to sit in the best seats in the house, the United Scout Seats.For the right price, White Sox fans can enjoy a memorable day at the ballpark, with a front row experience directly behind home plate at U.S. Cellular Field and a variety of first-class amenities, including:

• A private lounge for entertaining clients and guests
• Premium reserved parking outside of Gate 3
• A premium buffet in a private lounge with all beverages included
• Private access to the best seat locations in the park
• A full-service wait staff for food and beverages
• Comfortable, wide seats
• Invitations to exclusive White Sox events

Here is a quick, visual tour of the United Scout Seats experience:

Source: Berklieblog on Flickr.com