The Boost Mobile Knicks Groove Truck Hits the Streets in NYC

The New York Knicks have teamed up with Boost Mobile to create a mobile tour that serves as a focal point of the team's community efforts. The two entities are partnering on a Boost Mobile Knicks Groove Truck grassroots initiative that brings the excitement of Knicks basketball to the local community and private events.

The Knicks Groove Truck is a branded box truck equipped with televisions and basketball hoops built into the side, that travels throughout the city hosting basketball clinics, skill competitions, XBOX 360 game tournaments, and free throw and 3-Point shooting contests for fans to enjoy. All participants who engage with the Groove Truck's offerings can win Knicks-branded premium items, tickets, merchandise, and more. The Knicks plan to take the vehicle to 100+ events, including street fairs, festivals, schools, basketball tournaments, and private parties.

Boost Mobile signed on as the Official Wireless Telecommunications Partner of the New York Knicks in October 2010 and are leveraging their marketing partnership in the community (Groove Truck, player appearances at retail, March to the Garden 3-on-3 tournament, Knicks poetry slam, Knicks Bowl) as well as in-arena with a Boost Mobile Celebrity Row initiative that features Knicks reporter Jill Martin interviewing celebrities seated courtside for games at the Garden. Knicks fans and Boost customers can win opportunities to experience Boost Mobile Celebrity Row and win chances to receive A-list treatment.

Check out some photos of the truck below. The Knicks did a really nice job teaming up with SkinzWraps to wrap the vehicle and include details about their social media offerings on the back door. The Knicks truly understand the power of social media!

Fuel Guerrilla Marketing Initiatives with QR Codes

Brands looking to create unique guerrilla marketing campaigns that leverage social media technology should benchmark a recent tactic implemented by the Oral Cancer Foundation. In August, the Oral Cancer Foundation called on several teams of young women to hit the beaches of Surf City to message to thousands of teens and 20-somethings attending the 2010 US Open of Surfing.

With 500,000 visitors attending the three-day surfing event sponsored by Hurley, Oral Cancer Foundation personnel knew that they needed to create a compelling, unique program to effectively get their message across about the risks of oral cancer, HPV, and other diseases. To do so, the Oral Cancer Foundation created a social media strategy that leveraged QR codes.

Throughout the US Open of Surfing competition, teams of female Oral Cancer Foundation brand ambassadors scoured the beaches and handed out creatively worded stickers, t-shirts, and temporary tattoos that all beared a unique QR code. When recipients scanned the QR codes with the mobile phones, they were taken to a microsite that provided educational information about the risks of certain preventative diseases.

The Oral Cancer Foundation found that the QR codes enabled their guerrilla marketing teams the ability to communicate life saving messages to consumers in a very powerful way. The initiative proved to be an influential, cost-effective means to target a crowd of young, tech savvy consumers.

Check out some pictures of their guerrilla marketing outreach below:

 

Source: PR Newswire, Oral Cancer Foundation Flickr Page