Jones Soda Takes Its Seahawks Partnership to New Heights at Retail

Are you looking for new ways to drive sales at retail? Are you looking for new, innovative ways to leverage team marks?

In 2009, Jones Soda did an incredible job bringing their Seattle Seahawks team partnership to life at retail. The niche soda brand created a unique line of packaging that featured Seahawks cartoon and even included a line of trading cards.

The packaging does a terrific job demonstrating how partners (with permisison) can use team marks in non-traditional ways to connect and engage with consumers with a variety of interests. For example, this type of packaging caters to sports fans (largely due to its originality), children, and consumers with an interest in comics/science fiction. Jones Soda is sold at a variety of retailers across the Northwest, including Albertson's, Safeway, Sam's Club, K-Mart, Wal-Mart, Target, Winco, and Fred Meyer.

As more brands look for ways to integrate sports and comics (as seen recently with adidas' World Cup campaign), it will be interesting to see if there is additional media integration.

Check out some pictures of Jones Soda's unique retail initiative below:    

 

 

Here are some additional pictures of the packaging.

Trader Joe's Leverages Sports... Without Paying for It...

Are you looking for new ways to leverage sports at retail without having to incur high sponsorship fees? Are you looking for creative ways to enhance the consumer's shopping experience?

Trader Joe's, a privately held chain of grocery stores located nationwide, does a tremendous job leveraging sports to enhance the consumer's shopping experience... without having to pay steep sponsorship fees.

Their strategy? Independent store locations use a hometown sports thematic to welcome consumers (fans) as they enter the store. Select Trader Joe's locations tap into the passions of sports fans by featuring a simple "Kick off the season with Trader Joe's" welcome message that resonates with fans. Inside, store shelves and walls are decorated with murals and stuffed animals of local team mascots (who female shoppers normally gravitate to).

The hometown sports strategy is so simple, yet (cost) effective. Consider new ways that your brand can leverage sports without paying for it!