Nike Gives Marathon Fans All New Access on Race Day

Are you looking for new ways to bring your marathon events to life for consumers? Are you looking to showcase celebrities participating in your events?

In November 2009, Nike and BBDO teamed up to create a unique application that enabled people to receive real-time updates from celebrities, runners, and journalists participating in the Nike+ Human Race 10L Live from Argentina.

Nike provided five (5) select runners with iPhones that transmitted their voice recordings (during the race) into text messages that were posted on Twitter and related social networking websites. The phones were also equipped with GPS devices, allowing fans, participants, and onlookers the ability to track their exact location on the course when sending the message.

The tactic served as an effective way for Nike to bring the actions, thoughts, and emotions of its celebrity participants to life for all to enjoy. Check out how they implemented the campaign below:

Nike+ Human Race 10K LIVE from the INSIDE from BBDO argentina on Vimeo.

Nike Raises Money for Schools with Kids 5K...

Are you looking for new ways to engage kids? Are you looking for unique ways to raise money for schools?

Nike holds a "Nike 5K for Kids" event annually in Waikiki, Hawaii to benefit local residents and schools in O'ahu. The 5K for Kids event has grown tremendously - 10,000 children (and their families) were expected to participate in the 2009 September affair.

For the past ten years, Nike has hosted the event as a way to demonstrate goodwill in the community and get kids active. Nike donates 100% of all entry fees to O'ahu schools for athletic programs and playground equipment. The event raises $150,000 on an annual basis, generating over $850,000 for participating schools in just the last nine years. 

Event registration is open to all persons in the community (a $20 fee to participate) but families are encouraged to participate with their children. The event registration for the 2009 event, held on September 20th, was capped at 10,000 participants.

Here is a quick look at last year's Nike 5K for Kids event: