Red Bull Creates a Rivalry Series on the Slopes Between Oregon and Oregon State

Red Bull recently created a tremendous "Red Bull Rivals" series that featured top snowboarders from the University of Oregon and Oregon State University competing in a head-to-head competition at Mt. Bachelor in Bend, Oregon. Members of the two schools gladly competed for bragging rights in the newest head-to-head showdown of the Civil War rivalry between the two schools.

The Red Bull Rivalry Series demonstrates how brands can use a creative approach to capitalize on a long-standing rivalry to generate loyalty and buzz.

While it's become relatively common to see brands take ownership of rivalry series in the college space, the Red Bull Rivalry Series showcases how non-traditional sports (extreme, Olympic, club) can provide compelling, ownable content.

Check out the Red Bull Rivalry Series below and look for more of these type events in the near future!

Red Bull Crashes the Streets to Crown the Best Uphill Biker

Red Bull recently held a "Red Bull Hill Chasers" challenge to see which BMX, Mountain Bike, Road Cycling, and Fixed Gear riders in the UK were the fastest uphill riders. The event, held in Bristol, featured 16 of the top bike athletes in the UK and 16 top local heroes battling head-to-head to settle a long standing dispute between bike disciplines.

The event was absolutely tremendous. Hundreds of fans were lined alongside the iconic Park Street in Bristol, cheering on the riders as they raced furiously under the city lights. Winners of the different heats received charge bikes as compensation.

Check out photos of the event and the highlights below, especially the first video which shows a BMX rider taking out a bystander on the street. The event just goes to show how Red Bull continues to evolve sport - and in this case, find a way to combine all bike disciplines in a manner that is very entertaining for casual fans:

Red Bull Kicks off 2010 With a Rally to Remember!

Are you looking for new ways to drive global awareness and leverage key holidays? Are you looking for ways to break the traditional mold of sports marketing?

Red Bull is kicking off the Year 2010 and a new decade of excitement with a New Years Bang that will surely generate watercooler discussion on Monday. Red Bull's "New Year. No Limits." campaign will feature stunt artist Travis Pastrana testing the laws of physics by attempting a 171-foot long distance jump in a rally car.

The stunt, set to take place at the Pine Street Pier in Long Beach, California, will be featured live on ESPN on New Years Eve at 11pm. The stunt will grab the attention of millions of consumers who are turning on their television (or watching at a local bar/establishment where ESPN is always being shown) for some quality New years entertainment.

Red Bull's "New Year. No Limits." festivities demonstrate how a brand can "own" a holiday with a captivating moment in sports, despite a tremendous amount of clutter (traditional New Years Eve coverage, bowl games, anticipation for the NHL Winter Classic, NFL/NBA/NHL, etc.).

ESPN is supporting coverage of the event with mobile text updates for those consumers who will be situated away from the television. To drive anticipation for the event, Red Bull created an incredible microsite (as shown below) that features viral content, live Twitter feed integration, details about the stunt/party information/locale, and additional press.

Check out the microsite and some of the viral pieces below: