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« Promote Hotel Chain Partners With Creative On-Field Promotions... | Main | Looking to Integrate TV Characters and Personalities Into Your Event? »
Saturday
Oct252008

The Yomiuri Giants Do Branding in a Big Way...

DateSaturday, October 25, 2008 at 11:53AM

With their team one win away from clincing the Central League Climax Series (aseries that should be sponsored by Trojan or Durex), the Yomiuri Giants recently unveiled a unique branding tactic in one of their games. The Giants enabled their fans sitting in the outfield to hold up a gigantic Adidas-branded team banner for all fans sitting in the stadium and watching on television to see.

Will we see the Phillies/Rays implement a similar tactic in the World Series? Could we see other professional franchises create similar branding tactics in the future? It is only a matter of time before this traditional international branding practice becomes more relevant in the United States marketplace...

Check out the Yomiuri Giant's branding tactic below:

AuthorBrian Gainor | CommentPost a Comment |
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