Looking to Draw Butts in the Seats? Try Free Prostate Screening Night...

The Brewers have done it again. The team recently conducted the second annual "Free Prostate Cancer Screening" night at the ballpark - an effort that resulted in 480 people getting screened, a 25% higher turnout than the team's 2007 event.

How did they do it? The Brewers teamed up with local television station WITI Milwaukee, the National Coalition Against Prostate Cancer, a Milwaukee-area hospital, and Froedert & the Medical College of Wisconsin to run the promotion... The collaborating parties targeted their messaging at men 40+ and their wives and required participants to only have to fill out minimal paperwork and take a quick blood test on-site. Oh yea, the team also offered each participating individual two (2)free tickets to a future Milwaukee Brewers home game... Now the general rule of thumb is that you should never give away tickets to the general public, but this case is definitely a true exception (tying in quality partners to collaborate on a worthy cause and driving media attention).

There were rumors that men even began arriving at 4:30am for their checkups, which took place from 7:00am-3:00pm in a mobile unit parked adjacent to the ballpark. Check out the clip below for more details!