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    Wednesday
    Sep242008

    Movie Promotion Asks University Bands to Battle It Out...

    DateWednesday, September 24, 2008 at 07:04PM

    Are you leveraging your University/team's band to its fullest potential?  Are you looking for new ways to align sports and movie releases?

    ESPN, Paramount, and Lucasfilm Ltd. have teamed up to offer "ESPN's Battle of the Bands and the Quest for Crystal" contest. The competition pits seven (7) of the nation's top marching bands against one another in a quest to see who can perform the best two (2) minute rendition of the Raiders of the Lost Ark theme song. Paramount and Lucasfilm Ltd. collaborated with ESPN to create the contest in support of the Indiana Jones and the Kingdom of Crystal Skull being released on Tuesday, October 14th.

    Consumers are asked to watch each of the seven (7) performances on the promotional website on September 29th and vote on which unit performs the best act. The University band that registers the most votes by October 11th will win a $25,000 donation from Paramount and Lucasfilm Ltd.

    All promotional participants will be entered into a drawing for a chance to win a VIP trip to an ESPN Bowl Game of their choice or a copy of the new Indiana Jones DVD box set signed by Harrison Ford.

    Paramount and Lucasfilm Ltd. collaborated with ESPN to create the contest in support of the Indiana Jones and the Kingdom of Crystal Skull being released on Tuesday, October 14th. Participating bands include: The University of Florida, the University of Texas, Louisiana State University, the University of Georgia, the University of Southern California, Clemson University, and Auburn University.

    Check out the preview of the promotion below:

    AuthorBrian Gainor | CommentPost a Comment |
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