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« NASCAR Lets Fans Tweet Their Way to Vegas | Main | The Gophers Turn to the Ghostbusters on Halloween »
Monday
Nov092009

The Pace Car Arrived in Style at the Dickies 500

DateMonday, November 9, 2009 at 10:37PM
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Fort Worth Star-Telegram/Ron T. EnnisAre you looking for new ways to showcase the arrival of an important asset at a NASCAR event? Are you loking for ways to distinguish your track/event from others?

Fans attending the Dickies 500 at Texas Motor Speedway were treated to one of the greatest pre-race highlights in NASCAR history on Sunday. Shortly before the race, track representatives called on a Chinook helicopter to land on the track and personally deliver the official Chevy Camaro pace car for the race.

The Marine who piloted the Chinook helicopter, Col. Doug Hurley, was rewarded with the opportunity to drive the pace car around the track. Texas Motor Speedway followed the pace car grand entrance with a special "Start Your Engines" call from ZZ Top.

Source: Yahoo! Sports

AuthorBrian Gainor | CommentPost a Comment | Reference2 References |
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References (2)

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  • Response
    Response: glaenzer
    at glaenzer on February 13, 2014
    Partnership Activation - Promotions / In-Venue Activation - The Pace Car Arrived in Style at the Dickies 500
  • Response
    Response: Pacific Office Automation Everett
    at Pacific Office Automation Everett on February 15, 2014
    partnership activation - promotions / in-venue activation - the pace car arrived in style at the dickies 500

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