Partnership Activation - Promotions / In-Venue Activation - Race with the Rangers and the NY Lottery...

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Dec212009

Race with the Rangers and the NY Lottery...

Monday, December 21, 2009 at 10:01AM

Are you looking for new entertainment acts to feature during intermission? Are you looking for new ways to leverage lottery partners?

The New York Rangers have teamed up with the NY Lottery over the past few years to feature a Human Puck Race competition during intermission that has proven to be a hit with fans. During Rangers games, fans can stop by the New York Lottery table to enter a drawing to compete in a 3-man Human Puck Race on the ice for a chance to win a select prize ($30K cash instant ticket, $50K grant instant ticket, etc).

The Rangers do a tremendous job building crowd excitement with some recognizable sound effects and a captivating in-arena PA announcer calling the shots.

Check out the videos below to see how the contest is executed:

Brian Gainor |

1 Comment |

17 References |

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Reader Comments (1)

Interesting..and how does it work for the Club in terms of revenue?
Another question - how does the prize money forms? Is it Club or Lottery money which are backed by the purchase of the lottery ticket in order to participate in contest? I would like to know how the prize money recover in case in it is free of charge.

December 22, 2009 |

Alexey

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