Golfsmith Offers Free Drivers if Sergio Wins the Masters...

Are you looking to create a captivating golf promotion? Are you searching for new ways to drive product sales?

With sports enthusiasts eagerly anticipating the 2009 Masters, Golfsmith recently announced a captivating promotion that is sure to drive a lot of attention. The golf retailer is offering all consumers who purchase a new Taylormade R9, r7 Limited, or '09 Burner driver through April 11th a chance to receive a free refund of their purchase if Sergio Garcia wins the Masters.

After purchasing one of the three (3) aforementioned clubs either in-store or online at Golfsmith.com, consumers are asked to send ina refund promotion form that they receive with their purchase. If Sergio Garcia wins the Masters, Golfsmith will refund consumers' full Taylormade driver purchase.

Golfsmith is taking a huge risk with the promotion (the clubs retail between $299-$399), but with Sergio's 0-41 record in the majors, it is a risk they are willing to take. Advertising Age states that for every 3,000 drivers it sells through the promotion, it stands at the risk of having to shell out $1MM.