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« Who Wouldn't Love "Sure-Win Wednesdays"? | Main | Sonic and the Royals Team Up to Reward Fans... »
Saturday
Apr112009

Coca-Cola Offers Golden Can NASCAR Promotion

DateSaturday, April 11, 2009 at 11:09AM

Are you looking to create a promotion that will drive product sales at retail? Are you looking to capitalize on new ideas in the NASCAR space?

To commemorate the 50th running of the Coca-Cola 600 at Lowe's Motor Speedway, Coca-Cola recently announced that it would offer a golden opportunity for NASCAR fans. Coca-Cola is going to insert one (1) golden can in six (6) million specially marked 12-packs of Coca-Cola Classic that will be distributed across ten (10) states in the Southeast.

One lucky fan who comes across the specially marked golden can with a congratulatory message will win the official Toyota Camry Hybrid pace car used during the race. The Hybrid pace car is a unique prize because it is actually the first hybrid vehicle ever used to lead the field in a NASCAR race.

Coca-Cola is also supporting the 50th running of the race by introducing commemorative eight (8) ounce bottles and six (6) pack carriers of Coca-Cola across participating retailers in the southeast United States.

Source: NASCAR.com

AuthorBrian Gainor | CommentPost a Comment |
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