The 49ers and US Bank Leverage the Coin Flip...
Monday, October 12, 2009 at 06:43PM 
Are you looking to create new promotional platforms for corporate partners? Are you looking for new ways to engage young fans and their families?
The San Francisco 49ers and US Bank have teamed up in 2009 to offer young 49ers fans the chance of a lifetime. The two (2) parties created a "US Bank Coin Flip Kid" initiative that provides 49ers fans ages 6-13 the opportunity to register online for the chance to be a part of the pre-game coin toss and win:
- Two (2) game tickets
- Two (2) 49ers pre-game tailgate party passes
- One (1) parking pass
- Two (2) pre-game field passes
- One (1) Visa gift card, courtesy of US Bank
Each game, one (1) select US Bank Coin Flip Kid will be recognized on the video board while he/she walks with the 49ers team captains to mid-field for the coin toss. The Coin Flip promotion serves as an effective way for US Bank to offer children and their families a life-changing experience that creatively ties in with the bank's main line of business (driving consumers to open checking/savings accounts).
Look for more creative tactics to come from the San Francisco 49ers organization in the near future!
A special thanks to Nikki Hawkins and Brent Schoeb of the San Francisco 49ers organization for their insights and contributions to this column.