Mavericks Fans Show Off Their Dance Moves to Win a Suite

The Dallas Mavericks recently partnered with Xbox Kinect to create a Dance Central "Suite Moves" contest that allows fans to show off their best dance moves for the chances to win a catered suite for twelve (12) and a Kinect prize pack.

For a chance to win, Mavericks fans had to physically participate at the Xbox Kinect display area in the AAC concourse during two (2) Mavericks games in January. The best eight (8) performers were then selected to compete head-to-head in a pre-game Dance Central contest during the team's home game against the Atlanta Hawks on January 29th for a chance to make it to the final round and win the ultimate suite package.

Check out a video that the Mavericks created to promote the initiative to its fanbase.

The Mavericks' Great Baby Race of 2009

Are you looking for new ways to leverage cpg companies and non-traditional partners? Are you looking to create game entertainment that caters to all fans in attendance?

The Dallas Mavericks recently teamed up with retail partner Academy Sports + Outdoors to feature an All-Star baby race during the 3rd quarter of a recent home game that turned out to be a huge hit with fans. The contest pinned four (4) babies sporting Dallas Mavericks gear racing (slowly) across a mat in front of thousands of the team's supporters.

The Mavericks did a tremendous job executing the promotion by leveraging the PA announcer to drive fan excitement and featured some great camera angles of the action on the video board.

The All-Star baby race served as a great way for Academy Sports + Outdoors to distinguish the fact that it is the Official Headquarters for the Dallas Mavericks for all fans (men, women, kids, babies, etc.). The collaborating parties could bring the promotion to life slightly more by assigning sections to each of the four babies (with the winning baby's section receiving $5 gift cards while all other participating sections receiving a discount at purchase). Nonetheless, Mavericks fans in attendance won't forget the baby race (and Academy Spots + Outdoors) the next time they are shopping for their kids!

Check out the Mavericks' classic All-Star baby race below: