NBC Lets Fans Design U.S. Olympian's Helmet
Saturday, November 21, 2009 at 07:03PM 
Are you looking for new ways to engage fans via promotions? Are you looking to leverage winter sports?
NBCOlympics.com and World Champion skiier Lindsey Vonn have teamed up to offer fans the unique chance to design the helmet she will wear while competing in the 2010 Olympic Games in Vancouver. The promotion, entitled "Design Lindsey's Helmet" enables fans the opportunity to submit their best original artwork and serves as a great way to develop an avid following for Vonn during the Olympics (creating the star power NBC looks to profile during its coverage).
Fans can submit their artwork on the official promotional website between November 23rd and December 21st. Once all submissions are received, a panel of judges will narrow the entries down to three (3), and then fans will be given the opportunity to decide the winning design during the first week of January.
The promotion's grand prize winner will receive a trip for two (2) to Vail, CO and will receive a pair of Head skis and bindings and a Uvex helmet and goggles. NBC is promoting the "Design Lindsey's Helmet" offer via online ads, :30 spots on NBC and Universal Sports, and a grassroots campaign designed to spark interest and participation among art and design schools around the country.
A special thanks to MBA/MSA student Mike Rose of the Ohio University Center for Sports Administration for his insights and contributions to this column. Source: USSkiteam.com
