Rewarding Your Ticket Holders - Showing Added Value

As ticket prices increase, properties are continuously looking for new ways to add value to their donors and season ticket holders. However, many properties are forced to find solutions that have low operating costs and minimal risk involved. In recent years, a number of properties have experimented with the idea of creating loyalty rewards programs for their ticket holders. Oklahoma State has taken the concept of a rewards program and run with it, creating the "O Rewards" program and setting a precedent for others to follow with a simple yet effective business model.

Here's how the program works:

For each game that Cowboy ticket holders attend games, they get their "O" Rewards card stamped. To execute the rewards program, OSU Athletics has rewards tables set up inside the gates for fans to pick up their stamp cards and collect stamps. Once fans earn ten (10) points (receiving one point for each game attended), they just have to sign the back of the stamp card and redeem it at the rewards table for their prize. Upon reaching this milestone, fans are then given a personalized scan card which they can use to earn prizes at future events. OSU has used the "O Rewards" program to drive traffic to their Olympic events. For more information, please refer to the Oklahoma State Athletics website.

The "O Rewards" Model:

10 events attended = free Orange Rewards Team T-shirt

20 events attended = free Orange Rewards Team Nike Cap

30 events attended = free Orange Rewards Team Nike Duffle Bag

40 events attended = VIP party with head coaches

70 events attended = Receive an additional exclusive reward