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    « The Tiger-Cats Put Fan Photos on Season Tickets... | Main | Are You Looking to Upsell Consumers? »
    Sunday
    Feb012009

    Cardinals Fan Buys Super Bowl Ticket for $29...

    DateSunday, February 1, 2009 at 04:02PM

    Are you looking for anew way to buy, sell, and trade tickets? Are you looking tosee yourfavorite team play in a championship game at a low cost?

    This year, one lucky Arizona Cardinals fan was able to purchase a ticket to the Super Bowl for just $29... the same ticket thatmany others pay thousands of dollars moreto purchase (on the open market, Super Bowl tickets cost $1,400+).

    How?

    In December, the fanwent on to the site yoonew.com andpurchased a Super Bowl futures contractfor the Cardinals and Steelers to meet in the Super Bowl.The fan was willing to risk $29 for the chance that if both teams made the Super Bowl, he would receive a free ticket at no additional cost. If they didn't win, he would lose his investment.

    The prices of futures contracts on yoonew.com continuously change based on a team's chances of making it to the championship, providing fans a chance to win when their teams win. The investment costs range based on the teams selected, event, and timing of the purchase.

    Yoonew.comoffers a prettyinteresting ticketing business model. The site claimsto be the world's first futures exchance for event tickets, serving as areal-time online trading platform that gives fans, traders, and resellers a safe place to trade tickets.

    Check out a video clip below of a local news channel covering yoonew.com's $29 Super Bowl transaction:

     

    A special thanks to Claudio Cabrera of yoonew.com for his insights and contributions to this column!

    AuthorBrian Gainor | CommentPost a Comment |
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