The Florida Panthers Offer a Good Time Guarantee For Fans

The Florida Panthers recently turned to a new ticket sales strategy to draw fans to the Bank Atlantic Center in January. The Panthers are offering a "Good Time Guarantee" that ensures fans that they will receive their money back if they don't have a good time at any of the team's nine (9) home games during the month.

The Panthers are leveraging the guarantee and appealing single game ticket offers (game ticket and free parking for $9) to attract fans to the arena and assure an unforgettable live game experience.  The Money Back Guarantee applies to up to four (4) tickets for one (1) game during the month of January. The refund guarantee does not incorporate issues due to service, maintenance, parking, or building fees. 

Sunrise Sports and Entertainment President and COO Michael Yormark commented on the unique promo by saying, "We have been saying all season long that Florida Panthers hockey at the BankAtlantic Center is one of the best live experiences in South Florida, and the professional sports industry. Now, we are putting our money where our mouth is and guaranteeing that incredible experience or your money back.”

A "Good Time Guarantee" serves as a creative, unique idea for sports organizations looking for ways to spike attendance during months of slow attendance or poor attendance. It's important to note that the Panthers have played this strategy right - only offering it for a month-long period. Organizations can offer the "Good Time Guarantee" as a general slogan/cause throughout a season but they would not want to consider making a full ticket refund available for fans purchasing multiple game ticket packages.

The Coyotes Look to Draw Fans with "We Win, You Win" Offer

Are you looking for new ways to bump attendance at home games this season? Are you looking for ways to rejuvenate excitement amongst your fans?

Heading into the 2009-10 season, the Phoenix Coyotes are offering a "We Win, You Win" promotion designed to drive attendance at select games tis season. As part of the team's "Join the pack" season marketing initiative, the Coyotes have designated five (5) home games this season where fans can win a free ticket to a future home game if the team wins.

The Coyotes will be distributing a voucher for a free ticket to an upcoming game to fans attending one (1) of the following five (5) Saturday games. If the team wins, fans can redeem their voucher for a free ticket exclusively at the Jobing.com Box Office.

• Saturday, October 24th vs. Los Angeles Kings
• Saturday, November 14th vs. Dallas Stars
• Saturday, December 5th vs. Ottawa Senators
• Saturday, January 16th vs. Minnesota Wild
• Saturday, February 15th vs. Dallas Stars

The team's 2009-10 marketing efforts are designed to strengthen the relationship between the organization and its fan base after a rocky summer of buyout and relocation talks. It will be interesting to see if Coyotes fans respond favorably to the promotion and whether it is a move that will either generate incremental ticket sales or backfire down the road (e.g. fans waiting for another free offer to attend games vs. taking action and purchasing). Nonetheless, it is a creative way to drive interest in the team and fill the seats at the Jobing.om Arena.