Navigation
Search
No RSS feeds have been linked to this section.
Partnership Activation
Additional Resources
Subscribe to the Partnership Activation Newsletter
This form does not yet contain any fields.

     

     

    « TNT Features NBA Stars in New Campaign | Main | Mascots Get Freaky With Their Dance Moves... »
    Wednesday
    Dec312008

    The NBA Adds a Little Humor to Their Sales Pitch...

    DateWednesday, December 31, 2008 at 08:57AM

    Is your organization looking to provide fans with a unique look at your players? Are you looking to create a brand building campaign that incorporates a twist of humor?

    Over the past decade, there isn't a league that has done a better job profiling its star athletes than the National Basketball Association (NBA). The league's new "The Where Amazing Happens Tour" promotional campaign does a great job providing fans with a new, entertaining look at the game's stars. Check out three (3) of the five (5) promotional spots below:

    To drive viral buzz for the promotional campaign, the NBA also released some behind-the-scenes looks at the production. Check out a clip of Chris Paul's spot in action:

    AuthorBrian Gainor | CommentPost a Comment |
    in

    PrintView Printer Friendly Version

    EmailEmail Article to Friend

    Reader Comments

    There are no comments for this journal entry. To create a new comment, use the form below.

    PostPost a New Comment

    Enter your information below to add a new comment.

    My response is on my own website »
    Author Email (optional):
    Author URL (optional):
    Post:
     
    Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

    Notify me of follow-up comments via email.