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Tuesday

Apr222008

Nike's Joga Bonito...

Tuesday, April 22, 2008 at 06:18AM

Nike has done an incredible job of understanding what the non-traditionalist soccer fan wants to see... behind-the-scenes, unique footage of star soccer players off the pitch. Nike has effectively satisfied consumer demand for videos that mirror user-generated content by creating "Joga Bonito" clips that are designed to drive viral buzz around the company's soccer initiatives.

The clips below demonstrate how Nike has created incredible soccer pieces with low budget production, capturing the attention and interests of fans everywhere...

YOGA BONITO - RONALDINHO

JOGA BONITO - BALL JUGGLING SKILLS

YOGA BONITO - BRAZILIAN NATIONAL TEAM

JOGA BONITO - THIERRY HENRY

Brian Gainor |

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