Taco Bell Leads the Pack with MLB Promotions!

Taco Bell has done a tremendous job creating promotions around Major League Baseball's jewel events (All-Star Game, World Series, etc.). Year after year, the QSR chain has implemented innovative promotions that are often tied to in-game/event occurences. Here are a few videos that capture Taco Bell's unique offers designed to drive awareness of product offerings and consumer traffic to Taco Bell retail locations.

During the 2007 World Series, Taco Bell offered a "Steal A Base, Steal A Taco" promotion, rewarding all consumers with a free taco if a player on either team during the World Series stole a base. Jacoby Ellsbury's stolen base during Game 2 enabled consumers to cash in.

This clip provides viewers an idea of how Taco Bell drove awareness of the "Steal a Base, Steal a Taco" feat to all fans in attendance:

This clip provides viewers with an idea of how the "Steal a Base, Steal a Taco" promotion was broadcast to the television viewing audience during the World Series

Here is a link to a clip of Jacoby Ellsbury's appearing at a Taco Bell after winning a free taco for consumers across the nation:

OTHER TACO BELL PROMOTIONS

Taco Bell Ring The Bell Challenge - The selected contestant in the Ring The Bell Challenge needed to make five (5) strikes in :30 to win $1MM...  The contestant couldn't help but feel some added pressure with Nolan Ryan standing next to him. Nonetheless, the promotion provided Taco Bell with great visibility and drove awareness of their partnership with Major League Baseball.