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    « Looking to Connect Your Brand with Athletes? | Main | Win a Chance to Represent Your Team at the Lottery... »
    Tuesday
    May272008

    Branding Notes From Premiership...

    DateTuesday, May 27, 2008 at 06:40AM

    Chelsea and Manchester United recently competed in one of the greatest Premiership games ever (a game played in Moscow)... The two teams were competing for a $166MM prize, and if you failed to have the television tuned in to ESPN on a Wednesday afternoon, you likely missed it.

    I have enclosed a short clip showing some coverage of the game to point out some of the game's branding elements:

    • Pre-game introductions (crowd branding, branded uniforms, etc.)
    • Pre-game on-field banner signage (which is prominently displayed at Premiership contests)
    • Clarity of the static field board signage... this is the way that sponsorship should be. Uncluttered and non-distracting from the field of play

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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