Navigation
Search
No RSS feeds have been linked to this section.
Partnership Activation
Additional Resources
Subscribe to the Partnership Activation Newsletter
This form does not yet contain any fields.

     

     

    « Branding Notes From Premiership... | Main | Target Aging Baby Boomers and Senior Citizens... »
    Tuesday
    May272008

    Win a Chance to Represent Your Team at the Lottery...

    DateTuesday, May 27, 2008 at 06:08AM

    margieparilo.jpgThe Sacramento Kings recently offered one (1) lucky season ticket holder the chance of a lifetime - the chance to represent the team at the 2008 NBA Lottery. During the Spring of 2008, the team ran "The Kings Luckiest Season Ticket Holder" promotion, asking all Kings season ticket holders to convince their fellow supporters of why they are indeed the luckiest.

    The contest originated when Kings co-owner Joe Maloof responded to a question at a season ticket holder's meeting; the idea then grew into something that stirred interest among the team's most dedicated fans. It was rumored that other NBA teams tried to follow suit with similar promotional concepts, but they were blocked by the league to let the Kings have the unofficial rights in 2008.

    The prize at hand? The chance to fly alongside Philip Maloof and represent the Kings organization alongside the likes of fellow team reps Larry Bird and Jay-Z at the 2008 NBA Draft Lottery on May 20th.

    The winner? An extremely excited Margie Parilo (shown above), who became the first fan to ever represent their hometown team at the NBA lottery. Margie Parilo's entry was selected from an original batch of 192 written submissions and received a significant percentage of the 17,419 fan votes cast for the six (6) finalists' video presentations. Parilo, who was featured extensively during the national broadcast coverage of the event, had 28 family members convene at Chris Webber's Center Court restaurant to cheer her on.

    A very interesting tactic implemented by the Kings organizations... this is what consumers are now looking for - VIP experiences that they can receive nowhere else!

    kingsseasontickets.jpg

    AuthorBrian Gainor | CommentPost a Comment | Reference1 Reference | | Print ArticlePrint Article |
    in

    References (1)

    References allow you to track sources for this article, as well as articles that were written in response to this article.

    Reader Comments

    There are no comments for this journal entry. To create a new comment, use the form below.

    PostPost a New Comment

    Enter your information below to add a new comment.

    My response is on my own website »
    Author Email (optional):
    Author URL (optional):
    Post:
     
    Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

    Notify me of follow-up comments via email.