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« Go Big or Go Home with Billboards | Main | Escaping the Clutter - Frozen Awareness »
Friday
Feb222008

Billboards... A Rising Tide in Sports?

DateFriday, February 22, 2008 at 11:39PM

The enclosed video below captures an innovative billboard concept created by the WWF. With costs in mind, this outdoor messaging would be a pretty creative thought for a the Miami Heat, who could have heat (or flames) rise during the day as the sun passes across the sky. By using a little creativity, organizations need to do a more effective job driving viral buzz through outdoor messaging.

AuthorBrian Gainor | CommentPost a Comment |
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