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« UK Goes Barnstorming | Main | Billboards... A Rising Tide in Sports? »
Friday
Feb222008

Go Big or Go Home with Billboards

DateFriday, February 22, 2008 at 11:56PM

Imagine driving through Times Square on NBA-All Star weekend and looking up to see Steve Nash delivering a bounce pass to teammate Amare Stoudamire. This doesn't sound breathtaking... until you consider the fact that both players are actually visualations featured 200 feet in the air on neighboring skyscrapers. While the idea (and its explanation) is somewhat hard to entertain, the future is just around the corner (see the video below). Now it's all about, who will make the first pass?

AuthorBrian Gainor | CommentPost a Comment |
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