Navigation
Search
No RSS feeds have been linked to this section.
Partnership Activation
Additional Resources
Subscribe to the Partnership Activation Newsletter
This form does not yet contain any fields.

     

     

    « Notre Dame Soccer Drives Buzz With Skills Video... | Main | ESPN Amplifies Its Outdoor Branding... »
    Monday
    Sep222008

    Looking to Create Content Without Rights to Marks?

    DateMonday, September 22, 2008 at 10:26PM

    Are you challenged with aligning your brand to a sports property, despite owning any proprietary rights? Are you looking for creative ways to derive entertainment in the sports space?

    Carlsberg created a unique soccer campaign in 2006 that demonstrates a squirrel's soccer abilities after drinking some Carlsberg. The clip does a great job of integrating humor and sport and proved to be extremely popular with consumers despite Carlsberg's lack of affiliation with any sports properties.

    Check out the clip below:

    AuthorBrian Gainor | CommentPost a Comment |
    in

    PrintView Printer Friendly Version

    EmailEmail Article to Friend

    Reader Comments

    There are no comments for this journal entry. To create a new comment, use the form below.

    PostPost a New Comment

    Enter your information below to add a new comment.

    My response is on my own website »
    Author Email (optional):
    Author URL (optional):
    Post:
     
    Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

    Notify me of follow-up comments via email.