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« The FFA Promotes Upcoming Match with Unique Soccer Viral... | Main | Billboard of the Week - Manny's Back! »
Thursday
Apr022009

Billboard of the Week - Gatorade, Mia Hamm

DateThursday, April 2, 2009 at 08:01PM

Are you looking to create a messaging campaign that demonstrates the passion of female athletes? Are you looking for a creative way to promote the game of soccer?

In early February, Gatorade plastered a giant billboard of Mia Hamm on the side of a building at Fountain Place in Dallas, Texas. The billboardcampaign (part of Gatorade's new "G" messaging) does a great job portraying the passion and emotion Mia Hamm exemplified as a professional athlete. Check out the messaging campaign below:

Sources: Flickr photos from dasgogo

AuthorBrian Gainor | CommentPost a Comment |
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