H-O-R-S-E? Kevin Love is the King of Trick Shots...

Are you looking to create a viral piece that drives additional buzz for your organization?

With the NBA set to host a game of H-O-R-S-E for the first time during the league's All-Star Weekend Festivities, a viral clip that ToppsTV created in August with Minnesota Timberwolves rookie forward Kevin Love is really starting to generate some buzz in the social media marketplace.

The ToppsTV clip features a behind-the-scenes look at Kevin Love attempting a variety of trick shots from behind the arc. The video was designed to help drive attention to the company's Topps Camp, a 2-day basketball camp held in Beaverton, Oregon. In the clip, Love amazingly puts his skills to the test and proves why he is the King of Trick Shots, performing four (4) unusual attempts:

• A Bounce Shot from theThree Point Line
• A Backwards Over-the-Head Shot from the Three Point Line
• A Behind-the-Back Shot from the Three Point Line
• A Drop Kick Shot from the Three Point Line

Check out the clip below:

Billboard of the Week - Mammoth Mountain

Are you looking for a creative way to drive eyeballs to your outdoor messaging?

Using a 3D illusion, Mammoth Mountain created a fantastic billboard campaign that was simple, yet effective. Consider new ways that you can use simple out-of-the-box tactics to drive awareness for your brand!

Billboard of the Week - Liverpool FC

Are you looking to draw significant attention to your brand? Are you looking for new billboard techniques?

Liverpool FC recently did a terrific job turning a construction site into a mega billboard for their organization. The EPL club teamed up with Adidas to create a unique billboard that demonstrates that the Liverpool FC is more than just a team... it is a family crest.

Check out the billboard below:

New Nike Viral - Celebrity Escapes the Paparazzi...

Are you looking to create a unique viral piece that captures the lifestyles of athletes of the field? Are you looking to provide fans an alternative look at the lifestyle of athletes?

Nike recently released a tremendous viral piece thatfeatures Taylor Momsen, a star actress on the show Gossip Girl, using Nike products to escape the paparazzi. The clip shows Momsen sporting Nike gear (a sports bra andshoes)as she performs acrobatic stunts in an attempt to run from a bombarding group of paparazzi outsideherlocal gym. Check out the piece below:

It would be tremendous to see a company like Nike create a similar piece that captures an athlete facing the paparazzi craze after winning the Super Bowl or another historic event. Nike could create some very interesting piecesshowingLadainian Tomlinson outrun the paparazzi with his 4.42-40speed or Troy Polamalu posing as a member of the paparazzi and stalking down an opposing quarterback off the field.

Consider new ways that you can position your brands/sponsored athletes in the limelight with creative viral pieces!

Billboard of the Week - Maker's Mark

Are you looking to create a billboard campaign that includes a call to action for fans?

Maker's Mark recently featured a great billboard campaign in Times Square. With a simple call to action for consumers (Honk if you like Makers), Maker's Mark turned their billboard into an engaging piece that calls on fans to demonstrate their affinity for the brand.

Why can't sports properties implement a similar messaging platform to drive fan spirit during the regular season and playoffs?Wouldn't a similar piece serve as a perfect branding tool for the Arizona Cardinals to currently put up in downtown Glendale, Arizona?

Keep your billboard messaging simple, yet engaging!

Nike Capitalizes on the Passion of Fans to Honor Cristiano Ronaldo...

Are you looking to create a campaign around an award winner? Are you looking to create a piece that taps into the passion and emotions of fans?

Nike created a fantastic clip to publicly congratulate and support Cristiano Ronaldo for being selected as the FIFA Player of the Year. Nike's Love/Hate campaign does a great job tapping into the"love/hate relationship"that fans have for Ronaldo's game and how this affinity contributes to who Cristiano Ronaldo is as an athlete and a person.

Check out the great piece that Nike created to commemorate Ronaldo's accomplishment:

LeBron and State Farm Announce... He is a Cleveland Brown?

Over the past few weeks, State Farm has secretly captivated the minds of Americans with a teaser announcementfeaturing LeBron James standing at a podium and making an announcement that he will follow his first love. The commercial stirred the thoughts and emotions of many (sports fans, general consumers, Cavs fans, Knicks fans, etc.).

Well, the day has come - January 18th, 2009 and State Farm officially released "Lebron's announcement"... The follow up commercial features LeBron at the podium revealing that he will become a Cleveland Brown! As sports fans everywhere feel a pinch of excitement, the commercial soon later reveals this to only be a dream.

State Farm does a great job tying the theme of the commercial back to their corporate slogan... The campaign (which brings back memories of Michael Jordan's stint in baseball) is extremely intriguing and will quickly win over the thoughts and minds of sports fans everywhere. Check out out State Farm's creative ads below (hopefully the first of many):

Note: State Farm and LeBron James entered into a marketing agreement in February 2008 in an effort to target the young adult market and provide children and young adults with safer, stronger, and better-educated communities. The relationship was officially announced at the 2008 NBA All-Star game. It is interesting to note that the company publicly promotes the fact that Lebron has been a State Farm customer since 2004.

Billboard of the Week - Philadelphia Eagles

Is your organization looking for new channels to market team merchandise? Are you looking for new ways to target fans around the holidays?

The Philadelphia Eagles created a simple, yet effective outdoor advertisement to drive sales of customized jerseys around the holidays. The billboard targeted fans looking for "that special gift" to buy their children for Christmas. Check out the billboard campaign below:

Gillette Profiles Gamers on Billboard in Times Square...

Gillette recently teamed up with EA Sports to create an online Champions of Gaming Tournament. To drive awareness for the event, Gillette is profiling the faces of gamers on a giant electronic billboard in Times Square. Gillette is rewarding each featured gamer with an email photo of their glorified Times Square presence as a memento.

Check out Gillette's execution below:

Sources: Cherryflava.com, Adrants.com

Billboard of the Week - Nike, Undefeated

Nike teamed up with Undefeated and Aaron Rose to create the Undefeated Billboard Project. The billboard project, perched above the Undefeated retail location in Los Angeles, CA is designed to reflect the store and the culture it represents.

Nike prominently featured a Neil Leifer shot of former Cleveland Browns running back Jim Brown as part of the ongoing project. The billboard does an excellent job capturing the emotion of the moment when the picture was taken. Check it out below: