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    « Looking to Integrate TV Characters and Personalities Into Your Event? | Main | MAKE Fans Notice Your Brand at Games... »
    Saturday
    Oct182008

    How Effectively Does Your Property Market Its Stars?

    DateSaturday, October 18, 2008 at 02:27PM

    Is your league/property effectively promoting its star athletes?

    There isn't a league that understands and markets its star power better than the National Basketball Association (NBA). The NBA has created a fantastic '08-'09 media campaign that educates the general consumer base on its star athletes, painting a clear picture of their personalities and the impact they made in the league. 

    Take a moment to check out three (3) of the league's newest viral clips that drive fan excitement for the upcoming NBA season:

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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