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    « Cuban uses Political Buzzword to Fuel the Mavericks' Brand... | Main | Follow Obama's Lead with Video Game Advertising... »
    Tuesday
    Oct212008

    Nike "Wraps" Up Its Rugby World Cup Sponsorship...

    DateTuesday, October 21, 2008 at 06:38AM

    Are you looking to support your partnership investments with a unique brand building campaign? Are you looking to drive awareness for your affiliation with an event in a high-traffic marketplace?

    Nike created a unique brand building campaign in Paris, France to support its sponsorship of the Rugby World Cup. Nike re-branded several high-traffic retail locations (cafe's, lounges, restaurants, local shops) throughout Paris with a unique wrap - check out the photos below!

       

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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