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« Rewarding Your Ticket Holders | Main | Sports Marketers - Dance Your Way to Being Top-of-Mind »
Thursday
Feb212008

Driving Web Traffic Through In-Game Promotions

DateThursday, February 21, 2008 at 11:05PM

BusinessWeek recently featured an article called "Japan: Google's Real-Life Lab", that profiles Google's extensive product testing among Japanese consumers. The article immediately caught my attention, as it carries strong parallels for sports professionals looking to drive traffic to their organization's webpage.

Read More: http://partnershipactivation.squarespace.com/driving-web-traffic/

AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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