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« Engaging Consumers...At the Bar? | Main | Driving Web Traffic Through In-Game Promotions »
Friday
Feb222008

Rewarding Your Ticket Holders

DateFriday, February 22, 2008 at 07:56PM

O%20Rewards.bmp

In recent years, a number of properties have experimented with the idea of creating loyalty rewards programs for their ticket holders. Oklahoma State has taken the concept of a rewards program and run with it, creating the "O Rewards" program and setting a precedent for others to follow with a simple yet effective business model.

AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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