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    « Engaging Consumers...At the Bar? | Main | Driving Web Traffic Through In-Game Promotions »
    Friday
    Feb222008

    Rewarding Your Ticket Holders

    DateFriday, February 22, 2008 at 07:56PM

    O%20Rewards.bmp

    In recent years, a number of properties have experimented with the idea of creating loyalty rewards programs for their ticket holders. Oklahoma State has taken the concept of a rewards program and run with it, creating the "O Rewards" program and setting a precedent for others to follow with a simple yet effective business model.

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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