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    « What are the Next Big Ideas/Brand Extensions? | Main | NHL Goalie Billboards? »
    Sunday
    Feb242008

    A Great Quote for Selling Partnerships..

    DateSunday, February 24, 2008 at 03:13PM

    I recently came across this quote that perfectly portrays the act of selling partnerships...

    “People ask me what a sign on the Green Monster is worth, but I don’t need to know that,” insisted Sam Kennedy, Boston Red Sox senior vice president of sales and marketing. “I have to know what someone will pay for that sign. You need to have data, because it is part of the sale now, but there’s no way I can justify our rates purely with math or impressions. I have to show them how they can create a halo for their brand.”

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |

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