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    « Dale Jr. Wins... Fans Win? | Main | A Great Quote for Selling Partnerships.. »
    Sunday
    Feb242008

    What are the Next Big Ideas/Brand Extensions?

    DateSunday, February 24, 2008 at 03:21PM

    red%20sox%20destinations.gifWhat will be the next wave of brand extensions/big ideas for professional organizations? There will be more to come on this in the future, but here are a few BIG TOPICS to start thinking about:

    • Fanbase Ownership (Red Sox Nation / Jr. Nation)
    • Travel Programs (Red Sox Destinations)
    • Building Entertainment Venues around Stadiums (NE Patriots, Miami Dolphins)
    • Billion Dollar Stadiums (Dallas Cowboys, Giants/Jets Stadium)
    • International Contests (NFL, NBA, Premiership)
    • Outdoor Games (NHL, Phoenix Suns)
    • Increased Ownership of Media (TV, Internet) Channels (Yankees - YES Network, Big 10 Network, etc.)
    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |

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