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« Creating Value out of Existing Inventory | Main | Innovative Billboards and Signage... A Must See »
Saturday
Feb232008

Take a Great Promotion and Run with It

DateSaturday, February 23, 2008 at 08:03PM

running%20toilet.jpgAs a marketer, have you struggled to come up with promotions that stop consumers in their tracks? Have you ever considered using a Running Toilet (mirroring a streaker) to draw stadium eyeballs?

Denver Water used this strategy to come up with a creative, seamless promotion at a Colorado-Colorado State rivalry game (the company has also featured this promotion during an MLS Colorado Rapids game). To see the clip, click here.

AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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