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« Think Sports. Think Mobile. | Main | On the Fast Track to Targeted Print Marketing... »
Sunday
Mar022008

Targeting Consumers at the Pump...

gas%20station.jpgWhen are consumers most receptive to corporate messaging? Have you ever considered the 2-3 minute period when people are filling up their tank at the gas pump? These questions have led marketers to believe that targeting consumers at the gas pump is an effective means. But how does this apply to you as a sports marketer?

Read more here.

 

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