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    « Leverage Music Partnerships... | Main | Take Steps to Value Your Corporate Partners »
    Saturday
    Apr122008

    Fan Loyalty Cards!

    ducksloyaltycard.bmpThe Anaheim Ducks have implemented one of the greatest initiatives in sports... Fan Loyalty Cards.

    The Ducks distribute Fan Loyalty Cards to all of their season ticket holders and suite holders - the cards provide users with discounts at retail locations of select corporate partners as well as the Anaheim Ducks team store. The Ducks drive web traffic by posting "new discounts" throughout the year for their loyal ticket holders. The cards are valid for a calendar year (expiring September 1, 2008).

    Some current discounts for season ticket holders include:

    • 20% off AT&T accessories
    • $10 discount when joining the Auto Club of Southern California
    • $10 game card with the purchase of an entree at ESPN Zone
    • 10% off all orders at First Class Pizza
    • $5 off any purchase of $50 or more at any Discount Dance location
    • Free $10 Game Play with the purchase of a $10 Game Play at Dave & Busters
    • 10% discount on parts, service, and accessories at select Honda locations
    • 10% Hugo Boss products at select retail locations
    • Buy 1 Combo, Get 1 Free at select Weinerschnitzel locations

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