Navigation
Search
No RSS feeds have been linked to this section.
Partnership Activation
Additional Resources
Subscribe to the Partnership Activation Newsletter
  • Name *
    First
    Last
     
  • Email *
  • Company/Organization *

 

 

« What Are The Talents of Your Fanbase? | Main | Leverage Music Partnerships... »
Sunday
Apr132008

The Starbucks Philosophy on Customer Service

DateSunday, April 13, 2008 at 07:10PM

starbucks%20logo.bmpBusinessWeek (4.21.08) featured a great writeup on the philosophies of Howard Schulz, who is leading the revival of the Starbucks brand across the globe. In the article, Schultz made a great comment that I wanted to share because it is has applications for all organizations aspiring to offer exceptional customer service for their fans:

"The job of every retailer and every merchant is to put yourself in the shoes of the customer and ask yourself: Are you exceeding their expectations? That's what you have to do as a business." - Howard Schultz, Starbucks

AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

Notify me of follow-up comments via email.