Create Your Own Exclusive Coverage...

Have you ever heard of Yardbarker.com? If not, check it out. The site has recently done an incredible job capturing off the record one-on-one conversations with dozens of professional athletes. The website is taking user-generated content to the next level...

On Draft Day, Keith Rivers became one of the first players to share his entire draft day experience online through his blog on Yardbarker.com. Darren McFadden, the Oakland Raiders' first round pick, also used Yardbarker.com during Draft week, sharing video blogs from his draft experience in New York.

Yardbarker.com considers itself the web's most interactive sports media network, compiling original content from top athletes such as Donovan McNabb and Carmelo Anthony. Watch for this site to capture the attention of sports fans across the nation in the near future...This seems to offer exactly the type of content that consumers are looking for... off-the-record and original footage (Videos from the Yard - Right column of the main page). Take a look at some of the clips they have compiled on the site and begin brainstorming some ways that you can generate some unique content for your organization and its fans!