Monday
May192008
The Packers Offer Free Team Email...

Have you considered numerous ways to target your fanbase online? Have you brainstormed ways to increase the engagement level of your team emails/text messages?
The Green Bay Packers decided to target their fans by starting at the origin of communication, partnering with Hotmail to create a free web-based email platform for its fans across the globe. Packers fans can now demonstrate their team loyalty with a XXXX@GBPackersFan web address by simply signing up for a free account through the team website.
A simple, yet great idea by the Packers organization!
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