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« Nike Goes Guerilla to Promote Running... | Main | The Packers Offer Free Team Email... »
Monday
May192008

The Phoenix Coyotes "Get" Guerilla Marketing...

Which teams and University athletic departments have emerged as "best-in-class" when it comes to grassroots efforts? The following pictures make a strong case for the Phoenix Coyotes, an organization that always seems to find innovative ways to leverage their product in the Phoenix marketplace.

Check out some of the Coyotes grassroots efforts and consider ways that you can implement similar ideas within your venue/market:

Unique Fan Photo Area Out-of-Venue:

Phoenix%20Coyotes%203D%20Photo%20Environment.jpg

 

 

 

 

 

 

 

 

 

 

 

 

 

Bathroom Activation (Team Branded Mirror)

Phoenix%20Coyotes%20-%20Mirror%20Cling.jpg

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Custom Shopping Cart Return

Phoenix%20Coyotes%20-%20Custom%20Shopping%20Cart%20Return.jpg

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Faceoff Street Theatre (Street Corner Display)

Phoenix%20Coyotes%20-%20Faceoff%20Street%20Theatre.jpg

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Innovative Awareness Tactics

Phoenix%20Coyotes%20-%20Puck%20Drops%20on%20Car.jpg

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Not sure if the Coyotes actually did this... But this would be a great way to leverage your hockey organization at a local bowling alley!

Custom%20Wallscape%20for%20Phoenix%20Coyotes.jpg

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Check out the Guerilla Marketing Activation Gallery for more ideas!

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