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    « L.A. Hits A Homer with Universal Studios... | Main | How Long Are Your Fans Waiting In Line? »
    Friday
    Jun272008

    Adidas Leads the Way with Promotional Stunts...

    DateFriday, June 27, 2008 at 07:12AM

    becks.jpgIs your brand looking to capitalize on its endorsers when they travel overseas? Are you looking for new ways to devise significant media attention? If so, check out a strategy that adidas implemented in 2007 to leverage the likes of David Beckham in Australia.

    Adidas capitalized on the LA Galaxy's trip to Australia for an exhibition match by hosting a global media exhibition of their own at the Sydney Harbour. Adidas created a floating platform (branded of course) that supported a soccer net and a rugby goal. The apparel company then asked Beckham to demonstrate his ball handling and striking skills by hitting balls at the moving platform in the harbour... It was a great exhibition that garnered mass media attention from around the world! Check out the clip below:

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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