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    « The Maple Leafs Look to Drive Tourists to Cuba... | Main | Pick the Winner of the ING New York City Marathon and Win! »
    Monday
    Oct122009

    Volkswagen Sponsors... The Russians?

    DateMonday, October 12, 2009 at 08:55PM

    Are you looking for ways that companies have crossed the line in the sponsorship world? Are you looking for instances where brands went against the norm with their sponsorships?

    The video below details how Volkswagen (German for "the people's wagon") recently sponsored the Russian national soccer team... in a recent FIFA 2010 Qualifier against the Germans. The highly controversial sponsorship drew a significant amount of media buzz.

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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