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Entries in volkswagen FIFA (1)

Monday

Oct122009

Volkswagen Sponsors... The Russians?

Monday, October 12, 2009 at 08:55PM

Are you looking for ways that companies have crossed the line in the sponsorship world? Are you looking for instances where brands went against the norm with their sponsorships?

The video below details how Volkswagen (German for "the people's wagon") recently sponsored the Russian national soccer team... in a recent FIFA 2010 Qualifier against the Germans. The highly controversial sponsorship drew a significant amount of media buzz.

Brian Gainor |

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german sponsor,

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russia sports business,

soccer sponsor,

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