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« NACMA - Collegiate Social Media Insights | Main | Activation of the Day - adidas Jabulani Freestylers »
Wednesday
Dec162009

Activation of the Day (12/16) - Sherwin Williams

DateWednesday, December 16, 2009 at 09:24AM

Are you looking for new ways to leverage paint and home improvement vendors? Are you looking to create new video board vignettes to feature in your arena?

The Indianapolis Colts teamed up with Sherwin Williams to create a "Paint Your Face Cam" that is featured on the video board at Lucas Oil Stadium. While fans likely would not want to paint their face with the same paint materials they would purchase at their local home improvement store, the feature does a great job tying paint into the game experience. It is simple, yet memorable on game day.

Check out a picture of the activation tactic below:

AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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