Activation of the Day (12/16) - Sherwin Williams

Are you looking for new ways to leverage paint and home improvement vendors? Are you looking to create new video board vignettes to feature in your arena?

The Indianapolis Colts teamed up with Sherwin Williams to create a "Paint Your Face Cam" that is featured on the video board at Lucas Oil Stadium. While fans likely would not want to paint their face with the same paint materials they would purchase at their local home improvement store, the feature does a great job tying paint into the game experience. It is simple, yet memorable on game day.

Check out a picture of the activation tactic below:

Who Wouldn't Love "Sure-Win Wednesdays"?

Are you looking to create a promotion that will drive fans wild? Are you looking for a way to leverage a Sherwin Williams partnership?

The San Angelo Colts of United League Baseball (ULB) are teaming up with Sherwin Williams to offer "Sure-Win Wednesdays". a tremendous promotion that is perhaps the biggest fan favorite at the park. To celebrate the team's tenth anniversary, the Colts are offering a "Sure-Win Wednesday" promotion where if the team loses, all fans in attendance receive a ticket for the next Wednesday's home game (a great branding play for Sherwin "Sure-Win" Williams). In 2008, the team went undefeated each time it held the promotion on a Monday.

Is the "Sure-Win Wednesday" concept more likely to work in the minor leagues? Yes. But would it be possible to implement such an idea in the professional ranks? Yes as well. Corporate partners who offer in-venue fan destinations (e.g. Dew Deck, Gehl Club, Miller Lite Party Deck) could feature a similar promotional tactics for select guests at the ballpark on a particular night. 

The promotional concept dates back to 2004 (the Rockford Riverhawks of the Frontier League ran the same promotion). Look for more teams offering a "Sure-Win Wednesday" promotion in the near future!

Source: OurSportsCentral.com